Senior Growth Marketing Manager

The Senior Marketing Manager, Growth Marketing owns and continuously evolves 4G Clinical's growth marketing engine across paid, organic, inbound, lifecycle, and conversion-focused channels. This role drives measurable pipeline creation, campaign performance, audience engagement, and funnel progression, ensuring marketing activity is structured, targeted, and connected to commercial outcomes. The position is accountable for strengthening the business's demand generation infrastructure, including paid media, SEO-informed content strategy, LLMO readiness, landing page performance, nurture journeys, intent-based targeting, and website conversion optimisation.

Key Responsibilities:

Growth Marketing and Demand Generation

• Own growth marketing strategy and execution across paid, organic, inbound, and lifecycle channels.
• Own paid media strategy, budget allocation, campaign execution, and optimisation across LinkedIn, Google, Bing, retargeting, and other relevant channels.
• Develop audience, account, keyword, and targeting strategies aligned to priority segments and stages of the buyer journey.
• Continuously test and refine messaging, creative, offers, targeting, and channel mix to improve engagement, conversion, and pipeline contribution.
• Support organic growth through SEO-informed planning, content optimisation, and AI search/LLMO readiness.

Website and Conversion Optimisation

• Use the website as a key growth marketing channel, ensuring campaign traffic is directed to clear, relevant conversion paths.
• Optimise landing pages, calls-to-action, and campaign journeys to improve engagement and lead conversion.
• Identify website improvement opportunities based on campaign needs, data, and user behaviour, working with the appropriate internal owners to implement updates.

Inbound Marketing and Nurture

• Own the strategy, development, optimisation, and ongoing management of nurture workflows across email, content, and digital channels.
• Build structured journeys for new prospects, engaged accounts, existing customers, and re-engagement audiences, with clear progression paths based on behaviour, intent, and stage in the buying journey.
• Define and continuously refine nurture logic, segmentation, triggers, calls-to-action, and handoff points to support movement from initial engagement through to sales readiness.
• Develop and optimise email nurture programmes that align content, messaging, and cadence to audience needs and funnel stage.
• Use engagement and behavioural signals to identify opportunities for progression, re-engagement, or deeper account-level activation.
• Partner with the CRM Manager to ensure workflows, lifecycle stages, segmentation, lead scoring, attribution, and reporting are configured correctly and support the intended growth motion.
• Monitor nurture performance and funnel progression, identifying opportunities to improve engagement, conversion, and movement between stages.

Campaign Execution and Asset Activation

• Lead campaign planning and execution, ensuring messaging, assets, landing pages, and follow-up activity are aligned across channels and stages of the buyer journey.
• Activate content and collateral across the right audiences, channels, and touchpoints to support engagement, conversion, and progression through the funnel.
• Partner with Product Marketing, design, and external vendors to ensure campaign assets are clear, consistent, audience-relevant, and conversion-focused.
• Support international marketing activation, including ownership of logistics and execution for selected ex-US conferences, customer events, roundtables, and other regional programmes.
• Coordinate with internal stakeholders, external vendors, venues, and regional partners to ensure events are delivered effectively and aligned with broader campaign, brand, and commercial objectives.