Google Ads Media Buyer

• Develop, launch, manage, and scale high-budget Google Demand Gen and Search campaigns, with a strong focus on profitable direct-response customer acquisition.
• Build campaign strategies around YouTube, Shorts, Discover, Gmail, and Search inventory, optimizing account structures for sustainable growth.
• Identify opportunities across search intent, customer journeys, landing pages, advertorials, and multi-step funnels to improve conversion performance.
• Coordinate with external developers and designers to brief and deliver landing pages, funnels, and advertising assets.
• Partner with creative strategists and video editors to develop high-performing visual assets, including images, carousels, videos, and Shorts.
• Develop audience and keyword architectures using search terms, lookalike segments, custom-intent audiences, and first-party data.
• Design, execute, document, and iterate rapid tests across creatives, audiences, campaigns, and funnels based on performance data.
• Manage Google Ads compliance, account health, ad disapprovals, policy issues, and appeals proactively.
• Monitor attribution and key performance indicators including CTR, CPA, CVR, and ROAS, translating findings into actionable growth recommendations.
• Manage budgets and Smart Bidding strategies, including Maximize Conversions, Target CPA, and Target ROAS, to scale spend efficiently.
• Work independently through the full growth cycle, from identifying opportunities and launching tests to optimizing results and scaling successful initiatives.

Requirements

• 1-2+ years of hands-on experience with Google Demand Gen and/or legacy Discovery campaigns, including campaign structuring, launch, optimization, and scaling.
• 4+ years of overall Google Ads experience, particularly with direct-response, conversion-focused eCommerce campaigns.
• Strong experience with Google Search and familiarity with YouTube Ads and Performance Max.
• Demonstrated understanding of performance marketing metrics, including CPA, ROAS, CVR, CTR, attribution, tracking, and pixel health.
• Strong funnel and growth mindset, with the ability to identify consumer needs and translate them into campaigns, landing pages, and scalable acquisition strategies.
• Creative-first approach with a strong understanding of visual advertising, hooks, creative testing, and audience engagement.
• Experience with audience segmentation, keyword strategy, Smart Bidding, and Google's machine-learning ecosystem.
• Highly analytical, data-driven, and comfortable making independent decisions based on performance insights.
• Strong ownership and autonomy, with the ability to operate effectively in a fast-paced, asynchronous environment.
• Excellent written and verbal English communication skills.
• Willingness to maintain strong overlap with US business hours for real-time campaign scaling and troubleshooting.

Nice-to-have qualifications:

• Experience with native advertising platforms such as Taboola or Outbrain.
• Experience with Shopify, health and wellness, or other compliance-sensitive eCommerce environments.
• Expertise in direct-response advertorials and multi-step funnel development.
• Experience managing and scaling six- or seven-figure monthly advertising budgets.
• Strong technical analytics knowledge, including GA4, GTM, and offline conversion tracking.

Benefits

• Competitive monthly compensation: USD 2,000-7,000, depending on experience and expertise.
• Remote-first working environment with a strong emphasis on results and output rather than fixed hours.
• Flexible, asynchronous work structure with required overlap during US business hours.
• Opportunity to manage substantial advertising budgets and high-impact acquisition campaigns.
• Significant ownership over campaign strategy, experimentation, creative testing, and scaling.
• Collaboration with creative strategists, video editors, developers, and growth professionals.
• Exposure to fast-moving eCommerce and performance marketing initiatives.
• Opportunity to develop advanced expertise in Demand Gen, direct-response advertising, funnel optimization, and growth strategy.
• Performance-driven environment focused on experimentation, measurable outcomes, and continuous improvement.