Media Buyer

• Plan, launch, manage, and scale paid lead-generation campaigns across Meta, Google Ads, TikTok, and native advertising platforms such as Taboola and Outbrain.
• Own the full acquisition infrastructure, connecting ad accounts, trackers, cloaking systems, landing pages, CRM platforms, and downstream conversion signals.
• Configure and manage tracking platforms such as Keitaro, including landers, campaign routing, macros, filters, and traffic distribution.
• Maintain reliable tracker-to-CRM-to-pixel/CAPI attribution flows, including postbacks, lead statuses, server-side events, and conversion signals.
• Optimize campaigns toward qualified leads and deposits rather than focusing solely on cost per lead.
• Use Conversion API events, conversion-lead optimization, value-based audiences, and other advanced performance techniques to improve downstream outcomes.
• Own decisions around instant forms versus landing pages, funnel structures, audience strategies, and conversion journeys.
• Design and execute A/B tests across creative concepts, messaging, landing pages, forms, and campaign structures.
• Collaborate on localized Arabic landing pages and advertising creatives, including static and short-form video content.
• Monitor advertising account health, compliance, advertiser and business verification requirements, and platform certifications in regulated markets.
• Analyze campaign performance daily and proactively reallocate budgets based on CPL, cost per qualified lead, cost per deposit, lead-to-qualified rate, ROAS, and payback.
• Continuously diagnose performance issues using data and implement improvements without requiring extensive supervision.
• Maintain a strong focus on qualified, depositing customers rather than vanity metrics or low-quality lead volume.

Requirements:

• 3+ years of hands-on media buying experience in financial, regulated, or high-risk verticals such as capital markets, forex/CFD, crypto, or comparable industries.
• Proven experience managing paid acquisition campaigns across Meta, Google Ads, TikTok, and/or native advertising platforms.
• Strong hands-on experience with Keitaro or an equivalent tracking platform such as Binom, RedTrack, or Voluum, including landers, campaigns, macros, filters, and traffic routing.
• Demonstrated ability to build and manage complete tracker-to-CRM-to-pixel/CAPI pipelines.
• Strong understanding of postbacks, lead statuses, server-side events, attribution, and downstream conversion tracking.
• Proven experience optimizing toward lead quality and meaningful conversion events rather than simply maximizing inexpensive form submissions.
• Strong understanding of performance marketing metrics, including CPL, cost per qualified lead, cost per deposit, lead-to-qualified rate, ROAS, and payback period.
• Experience managing advertising-account compliance, verification processes, creative approvals, and platform policies within regulated or high-scrutiny verticals.
• Strong analytical and problem-solving skills, with the ability to diagnose performance issues from data and take decisive action.
• Highly autonomous and self-directed, with a strong sense of ownership and accountability for measurable results.
• Experience with Meta Conversions API and server-side tracking is a strong advantage.
• Familiarity with automation platforms such as Make/Integromat or Zapier is a plus.
• Experience with broker or affiliate ecosystems, including offers, payouts, and postbacks, is beneficial.
• Familiarity with product analytics tools such as Microsoft Clarity or PostHog is advantageous.
• Experience marketing regulated or Shariah-compliant financial products while maintaining advertising compliance is a plus.
• Candidates must be located in Europe.

Benefits:

• Competitive compensation of approximately $2,500-$3,500 per month.
• Fully remote working arrangement for candidates based in Europe.
• Opportunity to take ownership of paid acquisition strategy across multiple international markets.
• Exposure to challenging performance marketing environments within financial and regulated verticals.
• Significant autonomy and direct responsibility for measurable acquisition and revenue outcomes.
• Opportunity to work across the complete performance-marketing funnel, from traffic acquisition through qualified leads and deposits.
• Hands-on experience with advanced tracking, attribution, CRM integrations, server-side conversion signals, and performance optimization.
• International scope spanning Gulf markets and European markets.
• Opportunity to work on the launch and growth of an innovative financial-intelligence product for retail traders.