Brand Manager

Tayto Snacks is home to Ireland's most iconic snack brands including Tayto, Hunky Dorys, King and O'Donnell's crisps. We also distribute other household names including Hula Hoops, KP Nuts, Skips, Rancheros and Meanies.

We employ approximately 400 people in Ireland and our head office is in Ashbourne, Co. Meath - 40 minutes from Dublin city centre. Tayto Snacks is proud to be part of the Intersnack Group, Europe's leading producer of savoury snacks, operating in around 30 European countries.

At Tayto Snacks we are passionate about people and proud of the exciting, rewarding careers we offer.

Title: Brand Manager

Reporting line: Marketing and Innovation Manager

Department: Marketing

Location: Kilbrew, Ashbourne, Co.Meath (temporary working location - Stratus House, Blanchardstown)

Contract: Permanent

Working Pattern: Office hours 9 - 5pm, hybrid working available (3:2 - office:home)

Tayto Snacks has a vacancy for a Brand Manager working on Ireland's Number 1 crisps and snacks brand, Tayto! This is a unique opportunity to work in the Marketing Department responsible for developing some of Ireland's most memorable and award-winning campaigns. The ideal candidate will be an enthusiastic, energetic team-player who will report directly to the Marketing and Innovation Manager.

The role will encompass all aspects of brand management from administrative duties to digital and traditional marketing. This is a superb opportunity working on an iconic Irish brand in a fun, creatively rich environment that encourages active involvement from all team members.

The ideal candidate for this role will have experience working with multiple stakeholders in a fast-paced, time-sensitive environment. They will be a motivated, self-starter with excellent organisational and communication skills, adept at influencing colleagues across multiple departments internally and influencing customers externally. They will demonstrate passion and enthusiasm for our brands and instil trust with customers through consistent delivery of excellence.

Role and responsibilities:

Providing brand management and administrative support to the Tayto Marketing Manager which will include;

• Project management and delivery of campaigns to agreed objectives, deadlines and budget

• Liaising & communicating cross functionally to ensure the delivery of brand/category objectives particularly with the commercial team for the development of through the line activity in line with brand goals

• Delivery of Tayto e-commerce site including development of brand collateral including merchandise for our e-commerce site

• Analysis of campaign effectiveness with an ability to make business recommendations

• Development and support across digital media including Tayto crisps website

• Management of social media agencies and plans in line with our strategic priorities

• Raising POs and updating marketing budget control files

• Managing packaging artwork through internal systems and attending print runs

• Working with Trade activation manager, approving artworks and assisting with the coordination of point-of-sale materials, shopper marketing and trade shows

• Working with R&D team to deliver NPD projects from concept to launch

• Organising product samples & branded merchandise for consumers and trade

• Co-ordinating Mr.Tayto's public appearances and social engagements

• Create content for corporate marketing collateral, PR, trade publications, presentations, events and conferences

• Support the planning and delivery of brand plans and portfolio strategy

• Support ongoing work with creative agencies on marketing communications; TV, Press, PR, Digital, Experiential and promotions

Key requirements of the role

• Minimum 4 years' experience in brand management, ideally in FMCG

• Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders with varying priority at one time

• Online and traditional marketing experience

• Social & digital management

• Proactive and Independent individual with passion and drive

• A creative mindset paired with strong commercial & financial acumen.

• Excellent written and verbal communications

• General IT skills with proficiency in word, excel and powerpoint

• Confident individual with strong communication and presentation skills

• Third level graduate; ideally of business/marketing

Why join us?

• Work with Ireland's leading Snack brands with strong market presence.

• A collaborative culture where your ideas shape how shoppers experience our products.
• Competitive salary, benefits, and the chance to make a visible impact in the market.

Please apply for this role on or before COB Wednesday, 19th August 2026.

This job description is intended as a summary of the primary responsibilities and qualifications for this position, it is not intended as inclusive of all duties an individual in this position might be asked to perform or that may be required to do either now or in the future. Tayto Snacks is an Equal Opportunities Employer.