Sales and Enrolment Specialist

Job Title: Sales and Enrolment Specialist

Department: Commercial

Package: Competitive base salary plus uncapped commission and matched pension

Overview

The Sales and Enrolment Specialist is a target driven role responsible for managing and converting high quality enquiries into student registrations. Acting as the key point of contact for prospective learners, you will guide applicants through the admissions journey using a consultative, needs led approach to identify the right fit and drive strong conversion rates.

This role requires a disciplined sales mindset, excellent relationship building skills, and the ability to manage a high-volume pipeline while achieving monthly and quarterly enrolment targets. The successful candidate will balance commercial performance with a high-quality, ethical learner experience aligned with the organisation's standards and regulatory requirements.

Key Responsibilities

Lead management and applicant qualification

• Respond promptly to inbound enquiries via phone, email and virtual consultations, meeting agreed response time and activity KPIs
• Qualify and triage prospective students using structured criteria to identify high intent, high suitability applicants
• Conduct structured discovery conversations to understand goals, motivations, timing and readiness to apply
• Provide clear and accurate information on programmes, entry requirements, schedules, fees and learner outcomes
• Prioritise follow ups based on lead quality, engagement levels and likelihood to convert

Sales pipeline and target delivery

• Achieve defined monthly and quarterly sales and enrolment targets
• Manage an active pipeline in the CRM including follow ups, task management, forecasting and reporting
• Maintain accurate pipeline notes and stage tracking to ensure visibility and momentum
• Monitor and report on key performance metrics including conversion rates, consultation volumes and enrolment outcomes
• Adjust daily sales activity to maximise performance and ensure consistent progress toward targets

Applicant conversion and support

• Guide applicants through application, documentation and enrolment steps to ensure completion
• Maintain regular contact throughout the decision making process to increase enquiry to registration conversion
• Handle objections professionally, addressing concerns with confidence and offering solutions that support decision making
• Deliver a high quality, ethical sales experience that reflects the organisation's standards and values

Events and lead nurturing

• Support webinars, information sessions, open days and recruitment events (online and in person where required)
• Follow up effectively with attendees to convert interest into consultations and applications
• Work to daily and weekly outreach targets including calls, follow ups, consultations booked and applications progressed

Collaboration and continuous improvement

• Collaborate with admissions, academic and operational teams to ensure accurate information and smooth applicant progression
• Share insights on lead quality, applicant trends, objections and conversion barriers
• Contribute to continuous improvement initiatives to optimise the enrolment journey and overall sales performance

Skills and Experience

• Experience in a target driven sales environment such as enrolment, recruitment, telesales, account management, customer success or inbound sales
• Proven ability to qualify and convert leads using a consultative approach
• Confident phone based communicator with strong influencing and relationship building skills
• Strong CRM capability with experience managing pipeline stages, tasks and reporting
• Highly organised with excellent follow up discipline and attention to detail
• Ability to thrive in a fast-paced, performance driven environment
• Strong team player with a positive, proactive and solution focused approach

Ideal Candidate Profile

• Highly motivated by targets, commission and measurable performance outcomes
• Commercially minded with a strong sense of ownership and accountability
• Enjoys guiding prospective learners through important enrolment decisions
• Resilient, persuasive and confident in handling objections
• Takes ownership of results and consistently delivers on commitments
• Operates with integrity, professionalism and a learner-first sales approach