Sales Activation Specialist

Actively drive front-end lead generation and marketing schedules while executing crucial back-office operational and administrative data support. This role is heavily focused on hunting for 100% new business through outbound lead generation (including cold calling and market research) while maintaining the administrative backbone of the sales pipeline. This is an excellent opportunity to join an expanding team, take direct ownership of your personal work accuracy, and build a measurable commercial skill set within the Food Testing market.

Key Responsibilities

1. Lead Generation & Commercial Support

• Outbound Prospecting: Execute targeted cold-calling campaigns and outbound outreach to identify and qualify 100% new business opportunities.
• Market Research & Mapping: Conduct deep-dive market research to identify potential clients, map out decision-makers, and build a robust pipeline of high-quality leads.
• Commercial Coordination: Perform daily schedule and diary coordination for the commercial team to maximise testing and Expert Partner (EP) utilisation rates and streamline new client touchpoints.
• Proposal Administration: Document and prepare back-office administrative frameworks for client quotes and proposals to meet strict internal Turnaround Time (TAT) targets.
• Pipeline Tracking: Maintain rigorous tracking logs for sent proposals, providing the commercial team with accurate, real-time volume and status metrics.

2. Digital, Marketing & Communications Execution

• Website Maintenance: Execute scheduled content updates and routine maintenance on the company website to ensure accuracy of market-facing information.
• AI Workflow Optimisation: Deploy and utilise approved AI tools to optimise administrative workflow efficiency and reduce internal turnaround time on routine tasks.
• Social Media Publishing: Perform regular publishing schedules across social media channels (e.g., LinkedIn) to support lead generation efforts, recording baseline engagement metrics for team review.

3. Systems, Data Integrity & Back-Office Support

• Database Maintenance: Execute routine maintenance and validation of internal client databases to guarantee 100% data accuracy and eliminate data entry backlog volume.
• Data Integrity: Record, update, and catalogue all incoming product and category data inputs, serving as the frontline baseline operator for commercial data integrity.
• Compliance Auditing: Follow established standard operating procedures (SOPs) to audit client profiles and ensure total compliance with internal quality metrics.

Role Scope & Impact Metrics

Performance and impact will be measured directly against the following metrics:

• Lead Generation Volume: Number of net-new leads identified, contacted, and successfully qualified (Lead-to-Sales conversion rate).
• Operational Throughput: Adherence to strict Turnaround Times (TAT) for client quotes and back-office database update requests.
• Quality & Compliance: Zero-error rate on data inputs and strict adherence to administrative SOPs. Resource Efficiency: Reduction of time-waste through the effective use of internal AI automation tools.