Posted 10 July, 2026
Social Media & Content Marketing Manager
PLI Card Marketing Solutions
Dublin, Dublin D02 R274, Ireland
Full Time
Reference: 1706596770
About the role
We are looking for a strategic and creative Social Media & Content Manager to lead our social media and content agenda, driving audience engagement, brand reputation and commercial performance across digital platforms.
Reporting into the marketing team, you will own the social media strategy, oversee content creation and community engagement, and ensure all activity aligns with brand guidelines, responsible gaming commitments and regulatory requirements. Working closely with internal teams and agency partners, you will deliver innovative, insight-led campaigns that connect with customers and enhance the National Lottery brand.
This is a hybrid position based in Dublin City Centre, three days per week.
What we are looking for
E ssential:
Desirable:
What you will do
Why you will love working for us
Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
Financial Wellbeing : Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute
Click here to learn more
Interested in roles like this but not ready to apply? Join our Talent Pool to be considered for upcoming opportunities.
We are looking for a strategic and creative Social Media & Content Manager to lead our social media and content agenda, driving audience engagement, brand reputation and commercial performance across digital platforms.
Reporting into the marketing team, you will own the social media strategy, oversee content creation and community engagement, and ensure all activity aligns with brand guidelines, responsible gaming commitments and regulatory requirements. Working closely with internal teams and agency partners, you will deliver innovative, insight-led campaigns that connect with customers and enhance the National Lottery brand.
This is a hybrid position based in Dublin City Centre, three days per week.
What we are looking for
E ssential:
- 8+ years' experience in social media, digital content or integrated marketing roles.
- Proven success developing high-performing social and content strategies for leading brands.
- Strong understanding of social platforms, content creation, community management and digital analytics.
- Experience managing agencies, creative production and campaign budgets.
- Excellent storytelling, copywriting and creative judgement.
- Experience working within a regulated environment.
- Strong stakeholder management, project management and analytical skills.
Desirable:
- Experience in lottery, gaming or other highly regulated sectors.
- Global or multinational brand experience.
- Familiarity with social listening, analytics and reporting tools.
- Experience leading video-first, creator-led and influencer content strategies.
What you will do
- Develop and lead the social media strategy across all platforms.
- Own the social content calendar and deliver integrated campaigns that support brand, commercial and Good Causes objectives .
- Lead social-first storytelling around cultural moments, game launches and winner stories.
- Manage community engagement, social listening and customer interactions.
- Oversee the creation and optimisation of multi-format content, including video, motion and real-time social content.
- Act as a brand guardian, ensuring consistency of tone, quality and responsible communications.
- Drive creative innovation, identifying opportunities in emerging technologies, creators and influencer partnerships.
- Manage agency relationships, content budgets and campaign performance reporting.
- Collaborate with Performance Marketing, PR, Sponsorship, Legal and Compliance teams to deliver integrated, compliant campaigns.
- Ensure all activity meets regulatory, advertising and responsible gaming requirements.
Why you will love working for us
Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
Financial Wellbeing : Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute
Click here to learn more
Interested in roles like this but not ready to apply? Join our Talent Pool to be considered for upcoming opportunities.
