Territory Sales Manager
The role of a Territory Sales Manager (TSM) is an excellent opportunity to actively drive sales growth, create demand and expand distribution across independent retail, wholesale, trade and key customer accounts within your assigned territory.
As a TSM at Sherwin-Williams, you will be expected to identify and pursue new business opportunities, open customer conversations that drive growth, and take full ownership of delivering territory performance - even when conditions are uncertain or outcomes are not immediate.
This is a field-based, commercially focused role covering Cork and Kerry. Candidates must live within the territory.
This position is ideal for a sales professional with field-based or B2B experience who is energized by building relationships, influencing decisions and creating opportunities through proactive engagement.
In return, we offer an exciting career with ongoing support and development, attractive salary, uncapped sales bonus, company car, and a comprehensive benefits package.
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life ... with rewards, benefits and the flexibility to enhance your health and well-being
Career ... with opportunities to learn, develop new skills and grow your contribution
Connection ... with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
Eligibility to Work
You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.
Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
How You Will Succeed
In this role, success is defined not just by results, but by how you create progress and deliver impact:
- You take initiative and act without waiting for direction or perfect conditions
- You consistently seek out new opportunities rather than relying on existing business
- You remain persistent and focused when facing resistance, rejection or slow progress
- You take ownership for building pipeline, momentum and overall territory performance
- You actively engage customers, asking questions and uncovering needs to create value
- You use data and insights to guide decisions and improve outcomes
- You adapt your approach based on feedback, market conditions and evolving priorities
- You follow through on commitments and ensure actions are completed to a high standard
- You balance short-term delivery with building sustainable, long-term customer relationships
- You collaborate effectively across teams to deliver the best outcomes for customers and the business
What We Are Looking For
- Experience in field-based sales, B2B sales or account management
- Demonstrated ability to generate new business and grow existing accounts
- Strong influencing, negotiation and relationship-building skills
- A proactive, self-starting approach with high levels of ownership and accountability
- Confidence working in a fast-paced, changing environment with ambiguity and competing priorities
- Evidence of persistence, resilience and consistent follow-through
- Strong organisational and planning skills, with the ability to manage a territory effectively
- Experience using CRM systems (Salesforce preferred) and working with sales data
- Industry knowledge (DIY, trade or coatings) advantageous but not essential
- Full, valid driver's licence
What We Offer:
- The established salary range for this position is EUR 45,000 - 48,000 gross annual
- Sales bonus scheme (uncapped - on target at 10%)
- Hybrid company Car - also for private usage + fuel card
- Lunch allowance (5,50 Euros per day, non-taxed and no need to receipt)
- Life Pension Scheme Company Contributed
- Continued payment of salary in the event of sickness & 25 days of annual leave
- Work-life balance
- Career opportunities
- Ongoing training and support
The salary range shown refers to base salary only. In addition to this, we offer a broader total reward package which may include bonus or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer.
Salary is determined using a structured and objective framework, taking into account the role's responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance.
In accordance with EU pay transparency requirements, we provide a salary range based on our preferred country of hire. Compensation varies depending on location. The salary range applicable to the location of candidate will be shared early in the recruitment process.
#LI-JR1
How You Will Succeed
In this role, success is defined not just by results, but by how you create progress and deliver impact:
- You take initiative and act without waiting for direction or perfect conditions
- You consistently seek out new opportunities rather than relying on existing business
- You remain persistent and focused when facing resistance, rejection or slow progress
- You take ownership for building pipeline, momentum and overall territory performance
- You actively engage customers, asking questions and uncovering needs to create value
- You use data and insights to guide decisions and improve outcomes
- You adapt your approach based on feedback, market conditions and evolving priorities
- You follow through on commitments and ensure actions are completed to a high standard
- You balance short-term delivery with building sustainable, long-term customer relationships
- You collaborate effectively across teams to deliver the best outcomes for customers and the business
What We Are Looking For
- Experience in field-based sales, B2B sales or account management
- Demonstrated ability to generate new business and grow existing accounts
- Strong influencing, negotiation and relationship-building skills
- A proactive, self-starting approach with high levels of ownership and accountability
- Confidence working in a fast-paced, changing environment with ambiguity and competing priorities
- Evidence of persistence, resilience and consistent follow-through
- Strong organisational and planning skills, with the ability to manage a territory effectively
- Experience using CRM systems (Salesforce preferred) and working with sales data
- Industry knowledge (DIY, trade or coatings) advantageous but not essential
- Full, valid driver's licence
What We Offer:
- The established salary range for this position is EUR 45,000 - 48,000 gross annual
- Sales bonus scheme (uncapped - on target at 10%)
- Hybrid company Car - also for private usage + fuel card
- Lunch allowance (5,50 Euros per day, non-taxed and no need to receipt)
Pay Transparency
The salary range shown refers to base salary only. In addition to this, we offer a broader total reward package which may include bonus or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer.
Salary is determined using a structured and objective framework, taking into account the role's responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance.
As part of our commitment to fairness and transparency, we are now sharing the salary ranges that underpin our existing pay framework. These ranges have been in place for some time and are used to guide consistent, objective pay decisions based on factors such as role scope, skills, experience, and external market data. Employees may be positioned at different points within a range based on factors including experience, performance, and tenure in role. We encourage open conversations with managers to better understand individual positioning and development opportunities.
Internal Vacancy Announcement
This vacancy is advertised exclusively for internal candidates, with a closing date of
Interview dates: Proposed for week commencing Successful candidates will be notified in advance, allowing time to prepare.
***Please be aware that you can apply for any internal job offer after minimum one year in current role having previously informed your manager.
Please read the How to apply internally guidelines before handing in your application
All internal employees when applying for a role are required to upload their updated C.V and their last 2 appraisals (which can be retrieved from HR Cloud).
As a Territory Sales Manager, you will go beyond managing existing business - you will actively drive growth, develop accounts and build long-term value:
- Proactively identify and convert new business opportunities across your territory, including new accounts and underdeveloped customers
- Build strong relationships with independent retailers, wholesalers, buying groups and key stakeholders to influence decisions and grow share
- Create and maintain a healthy pipeline through consistent prospecting, follow-up and opportunity management
- Deliver targeted sales growth by executing pricing, promotions and commercial initiatives (e.g. Pre-Season, Drive to Thrive)
- Apply value-based selling to align products and solutions with customer needs, improving performance and profitability
- Use data and insights to identify gaps, track performance and prioritise high-impact actions across accounts
- Develop and deliver structured account plans, regularly reviewing and adapting them to maximise growth
- Ensure effective execution of the Sherwin-Williams Sales Cycle across all customer interactions
- Maintain accurate and up-to-date activity, pipeline and account information in Salesforce.com (SFDC)
- Deliver strong in-market execution by ensuring merchandising, product visibility and distribution standards are met
- Successfully execute new product launches and achieve distribution targets
- Monitor competitor activity, pricing and market trends, taking action where opportunities arise
- Represent the brand professionally at customer meetings, trade shows and events
As a Territory Sales Manager, you will go beyond managing existing business - you will actively drive growth, develop accounts and build long-term value:
- Proactively identify and convert new business opportunities across your territory, including new accounts and underdeveloped customers
- Build strong relationships with independent retailers, wholesalers, buying groups and key stakeholders to influence decisions and grow share
- Create and maintain a healthy pipeline through consistent prospecting, follow-up and opportunity management
- Deliver targeted sales growth by executing pricing, promotions and commercial initiatives (e.g. Pre-Season, Drive to Thrive)
- Apply value-based selling to align products and solutions with customer needs, improving performance and profitability
- Use data and insights to identify gaps, track performance and prioritise high-impact actions across accounts
- Develop and deliver structured account plans, regularly reviewing and adapting them to maximise growth
- Ensure effective execution of the Sherwin-Williams Sales Cycle across all customer interactions
- Maintain accurate and up-to-date activity, pipeline and account information in Salesforce.com (SFDC)
- Deliver strong in-market execution by ensuring merchandising, product visibility and distribution standards are met
- Successfully execute new product launches and achieve distribution targets
- Monitor competitor activity, pricing and market trends, taking action where opportunities arise
- Represent the brand professionally at customer meetings, trade shows and events
- Collaborate with National Account Managers and internal teams to deliver aligned customer outcomes