Product Manager - Player Onboarding & Activation
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Manager - Player Onboarding & Activation based in Ireland.
As a Product Manager focused on Player Onboarding & Activation, you will own one of the most critical growth levers in a fast-scaling iGaming product ecosystem: converting incoming traffic into engaged, active players. In this role, you will design and optimize the full early user journey-from first visit through registration, onboarding, first deposit, and first gameplay. You will work at the intersection of product, design, marketing, and compliance, ensuring seamless, high-converting user experiences. Operating in a highly data-driven and experimental environment, you will identify friction points, test improvements, and continuously refine the activation funnel. This is a high-impact role where your decisions directly influence user growth, retention, and revenue performance.
Accountabilities
- Own and optimize the end-to-end player onboarding funnel, analyzing user behavior to identify drop-offs and improve conversion from visitor to active player.
- Partner closely with marketing and acquisition teams to align traffic quality, campaign intent, and onboarding performance outcomes.
- Lead the design and optimization of registration and onboarding flows, ensuring smooth integration with compliance and KYC requirements.
- Collaborate with design teams to build intuitive, high-converting user experiences that accelerate time-to-first-value.
- Act as the primary product point of contact for onboarding and activation-related initiatives, ensuring alignment across stakeholders.
- Present product performance, roadmaps, and insights to senior leadership and key internal stakeholders.
- Conduct user acceptance testing and ensure delivered features meet quality, usability, and regulatory standards.
- Drive post-launch optimization through continuous monitoring of user behavior, experimentation, and data-driven improvements.
Requirements
- Minimum of 4 years of product management experience within the iGaming industry, with a strong focus on user journeys and conversion optimization.
- Strong understanding of iGaming products such as online casinos, sports betting, or similar platforms.
- Proven ability to analyze user behavior, funnel performance, and complex datasets to drive actionable product decisions.
- Experience working cross-functionally with marketing, design, compliance, and engineering teams.
- Strong organizational skills with the ability to manage multiple initiatives in a fast-paced environment.
- Deep understanding of user acquisition, onboarding flows, and activation metrics.
- Excellent communication and stakeholder management skills with the ability to influence product direction at senior levels.
- Experience with A/B testing, experimentation frameworks, and data-driven product optimization is highly valued.
Benefits
- Fully remote position with the flexibility to work from anywhere in Europe.
- Competitive compensation package aligned with experience.
- Annual performance-based reviews with opportunities for salary growth and career progression.
- Extra paid vacation days, increasing with tenure (up to 26 days total).
- Birthday day off after one year of employment.
- Health, wellness, and fitness reimbursements, including dedicated budgets after tenure milestones.
- Self-development budget for courses, training, and professional growth.
- Provided work equipment (laptop, headphones, accessories) to ensure a productive setup.
- Strong culture of transparency, experimentation, and continuous improvement in a fast-growing international environment.