Head of Commercial Marketing

We exist to be the go-to companion, empowering everyone to transform their free time into experiences.At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves.

With nearly 15,000 different productsacross leisure themes - Stays, Wellness, Adventure, Gastronomy - we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories.

Present in 11 countries, Smartbox Group employs over700 peopleacross Europe and works with more than40,000 trusted partners, including hotels, restaurants, wellness centres, and outdoor activity providers.

Living more than owning, sharing more than having - this is more than ever a fundamental trend in our society, and it's exactly what Smartbox offers.

We are looking for a HeadofCommercialMarketingto ensure that campaigns, go-to-market strategies, and media investments arecommercially sound, performance-driven, and drive measurable business impact. This role isthe executional engineofmarketing, responsible for translating strategy and brand intoannual planning,campaigns, go-to-marketstrategiesandtop-of-the-funnelmediaplansthatbring tangible results. You will not own revenue directly-but you will ownhowmarketingcontributes to it:ensuring that allmarketingactivities are grounded in strongcommercialthinking, clearobjectives, and measurable outcomes. You will work closely with Strategy, LocalMarketing,Media Agencies, and Business Units to connectwhat we launch and communicate withthe brand image we want to build.

Key Responsibilities

Campaigns &commercialplanning

• Owncommercialcampaign planning aligned with business priorities and objectives
• Ensure all campaigns are built with clear performance logic, targets, and expected impact
• Partner withCreative agencies localteams to translate strategy intocommercially sound executions
• Challenge briefs and plans to ensure they are outcome-driven and scalable

Go-to-marketstrategy& execution

• Own go-to-market strategies and launch plansfor innovationslaunched centrally
• Support localmarketingteams in local products GTM
• Drive alignment between launch ambitions andcommercialexpectations
• Masterexecutionwith successful end to end deliveryofcampaigns
• Track the impactand learningsto constantly improveand iterate on annual plans

Media strategy & top-of-funnel effectiveness

• Own top-of-funnel media strategy and investment approachin collaboration with ecommerce media team and media agency
• Ensure media plans are aligned with business goals and customer acquisition logic
• Balance brand building withimpact onperformance outcomes
• Continuouslyoptimizemedia effectiveness through testing and learning

Team management & leadership

• Take the lead onHQMarketingcommunicationwith country GMs and BUheadsto ensure teams across the business are well aligned and informed about the plans and results
• Manage the teamof2 - Brand Manager and Go-to-market Manager
• Lead and develop the functions, setting clear direction andhigh standardstobest in class practices,
• Coach and support the teamtostrengthencommercialthinking and execution quality
• Foster ownership, accountability, and continuous improvement

Budget ownership & optimization

• Own thetopofthe funnelmarketingbudget allocation across campaigns, channels, and marketsin collaboration with ecommerce media team and media agency
• Ensure efficient and strategic useofbudget in line with business priorities
• Drive discipline in spend, prioritization, and trade-offs
• Optimizethe plansbased on performance and learnings

Performance visibility & impact tracking

• Ensure clear trackingofcampaign andmarketingperformance
• Define andmonitorkey metrics across campaigns, channels, and markets
• Translate performance intoclear insights and recommendations for improvement

• Ensure learnings are captured,communicatedand applied across future initiatives

Business & channel collaboration

• Act as the keymarketingcounterpart to Retail,Ecommerce, and Beneficiary BUs
• Alignmarketingplans withcommercialpriorities and opportunities
• Collaborate with media and channel teams on prioritization and performance
• Ensure strong connection betweenmarketingactivities and business outcomes

About You

We're looking for someone who embodies our principles:

• The Owner- You take accountability for howmarketingperforms in the business
• The Ambitious Maverick- Youalwayspush for better outcomesand industry excellence
• The Radical Optimist- Youhave a clear idea how our productcan help people unbox their lives and how to bring it to them
• The Connector- You align teams around clear,commerciallygroundedand excitingvision

Skills & Experience

• 8-12+ yearsofexperience incommercialmarketing, performancemarketing, or growth roles
• Strong experience increating annualmarketingplans,product launches,topofthe funnelmedia strategies (offline and online)with impact on brand positioning and business results in a long-term
• Proven experience inlaunchingnewproductsto the market
• Abilityto manage andoptimizesignificantmarketingbudgets
• Strong understandingoftopofthe funnelmarketingperformance, attribution, and optimization levers
• Experience working across multiple channels (offline, retail,paidand ownmedia)
• Strong analytical mindset with ability to translate data into action

• Experience working cross-functionally with business units and central teams

Mindset

• Commercially sharp and impact-driven
• Creativethinking in how each campaignimpactsthe brand in a long-term
• Strong ownershipofplans, execution, and outcomes
• Data-informed but pragmatic
• Comfortable challenging teams and decisions to improve results

What we offer:

• Hybrid work: 2-3 remote days + 20 days abroad per year

• Essentials: health cover, pension,taxsaverbenefit, extra leave

• Flexible benefits: personalize with health, wellbeing & learning options

• D&I commitment: parental leave,InclusiveDay, gender equity in rewards

• L&D Support:Study Assistance and Study Leave

• Unbox Your World:Take 1 day leave per year as short notice (YOLO!)+paid sabbatical after 5 years

• Transparency: clear, fair salary bands and career levels