Senior Product Marketing Specialist

We're looking for a Sr. Product Marketing Specialist, EMEA to drive regional go-to-market execution and sales enablement across Europe, the Middle East and Africa (EMEA). Based in Dublin, you'll collaborate with global and regional teams to adapt messaging, content, and strategy for key markets across Europe, while also fueling growth in emerging markets in the Middle East and Africa.

This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.

What You'll Do

Regional Go-to-Market Execution

• Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
• Localize global marketing campaigns for key and emerging EMEA markets.
• Optimize product messaging and positioning for diverse audiences.

Sales Enablement

• Adapt global sales content for EMEA, ensuring relevance and effectiveness.
• Equip sales and partners with the right messaging, competitive insights, and use cases.
• Gather regional feedback to refine positioning and enablement strategies.

Content & Messaging

• Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
• Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.

Market Insights & Competitive Intelligence

• Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
• Analyze competitors and identify opportunities for differentiation.
• Share insights with global and regional teams to inform strategy.

Cross-Functional Collaboration

• Work closely with regional sales, marketing, and global product teams to ensure seamless execution.
• Serve as a bridge between EMEA teams and headquarters, advocating for regional market needs.

What You Bring

• 5+ years in product marketing, B2B SaaS marketing, or a related field.
• Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
• Experience or knowledge of EMEA markets
• Strong written and verbal communication skills in English (business-level proficiency).
• Ability to adapt global sales and marketing content to local market needs.
• Analytical mindset with a data-driven approach to market research and strategy.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.

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