Marketing Executive

About Republic of Work

Republic of Work is Cork's leading innovation hub and coworking space, providing a vibrant, collaborative environment for startups, entrepreneurs, and remote workers. We host a wide range of events, support innovative programs, and offer state-of-the-art facilities to our members. We're looking for a results-driven Marketing Executive to lead our marketing strategy, grow our brand, and engage our community - backed by data at every step.

Role Overview

As Marketing Executive, you'll own the growth and visibility of Republic of Work. This is a hands-on, metrics-led role: you'll develop and execute marketing strategy, manage campaigns across digital and offline channels, and be accountable for measurable outcomes - leads, conversions, member retention, and engagement - not just activity. At least 3 years of proven experience in a marketing role is essential, with hands-on expertise in email marketing, website management, SEO, and HubSpot required from day one.

Key Responsibilities

Marketing Strategy Performance

• Develop and implement marketing plans with clear KPIs tied to lead generation, member acquisition, and retention.

• Lead campaigns across digital and offline channels, owning results from planning through to reporting.

• Build and maintain regular performance dashboards (traffic, conversion rates, email performance, campaign ROI) and use insights to continually optimise strategy.

• Set, track, and report against monthly/quarterly marketing targets.

Digital Marketing, Website SEO

• Manage and optimise the Republic of Work website (Squarespace), owning site structure, content, and user experience to drive conversions.

• Own SEO strategy end-to-end - keyword research, on-page optimisation, technical SEO health, and organic traffic growth - with regular reporting on rankings and traffic.

• Run email marketing campaigns and automation in HubSpot, including newsletters, nurture sequences, and promotional campaigns, tracking open/click/conversion rates.

• Manage paid advertising campaigns (Google Ads, social media ads) with a focus on cost-per-lead and ROI.

• Manage social media channels (LinkedIn, Instagram, X, YouTube) with consistent, on-brand, engaging content, tracked against engagement and growth metrics.

• Develop blog posts, press releases, and website content aligned with brand voice and SEO goals.
  

Community Engagement Events

• Drive promotion of community events, workshops, and programs, with clear attendance and engagement targets.

• Collaborate with the wider team on campaigns celebrating members and their successes.

• Market flagship events and startup-related programs, tracking attendance and lead conversion.

Brand Development

• Maintain a cohesive brand identity across all marketing materials and platforms.

• Work with photographers and videographers to produce high-quality campaign visuals.

• Identify and develop partnership and sponsorship opportunities to extend brand reach.

Requirements

Qualifications

• Degree in Marketing, Business, Communications, or related field preferred.

• 3+ years' proven experience in a similar marketing role, ideally in innovation, coworking, community, startups, or related industries.

Essential Skills

• Hands-on experience with email marketing (campaign build, automation, list segmentation, performance tracking).

• Hands-on experience with webpage design/management, ideally in Squarespace.

• Proven SEO experience - on-page, technical, and content SEO, with the ability to demonstrate past results.

• Working proficiency in HubSpot (essential) and Airtable.

• Strong analytical skills - comfortable working with Google Analytics/GA4 and campaign data to generate actionable insights and report on ROI.

• Exceptional written and verbal communication skills.

• Creative flair for content creation (Canva, Adobe Suite, or equivalent).

• Strong project management and organisational skills.

Attributes

• Passionate about innovation, entrepreneurship, and the startup ecosystem.

• A proactive, self-starter who thrives in a fast-paced, dynamic environment, comfortable owning targets and being measured against them.

• Collaborative and team-oriented, with the ability to work cross-functionally.

  
  

What We Offer

• A chance to work in a vibrant, innovative environment in the heart of Cork City.

• Competitive salary.

• Opportunities for career growth.