Head of Field Sales

Role Purpose

The Head of Field Sales is responsible for leading, developing and scaling a highperforming field sales organisation to deliver installation, revenue, and customer acquisition targets. The role provides strategic leadership across territories, ensures regulatory compliance, and drives a customercentric sales culture that supports longterm retention and business growth.

Key Responsibilities:

• Develop and implement robust field sales strategies by territory and market segment aligned to overall business objectives.
• Set, track and deliver monthly, quarterly and annual revenue, installation and customer acquisition targets across all field sales channels.
• Analyse market trends, competitive activity and performance data to ensure the company's offerings remain competitive.
• Identify and develop new business opportunities, including targeted lead generation campaigns (e.g. SMEs).
• Prioritise target areas based on demographic data, heating type, PAYG penetration and other relevant insights.

• Recruit, onboard, coach and develop a highperforming field sales team.
• Lead and support Regional Sales Managers to drive performance across their teams.
• Monitor individual and team performance, providing regular feedback and performance management where required.
• Set clear expectations and take decisive action on underperformance, including capability improvement plans and exits where necessary.
• Build a motivating, resultsdriven and customerfocused sales culture.

• Ensure effective and accurate use of CRM systems for lead management, forecasting, reporting and decisionmaking.
• Collaborate with key stakeholders across the business to ensure completion and finance metrics are met
• Monitor field productivity and operational efficiency across territories.

• Champion a customercentric sales approach that delivers a positive, compliant and sustainable customer experience.
• Oversee resolution of customer issues arising from the sales process.
• Gather and use customer feedback to inform continuous improvement.

• Ensure all field sales activity complies with regulatory requirements, internal policies and codes of conduct.
• Protect the reputation of the business through consistent & ethical sales practices.
• Maintain accurate reporting and documentation.

Skills, Knowledge and Expertise:

• Proven senior leadership experience in field sales or direct sales environments.
• Strong track record of delivering revenue and customer acquisition targets.
• Experience building, leading and performancemanaging large, geographically dispersed teams.
• Datadriven approach with strong analytical and CRM capability.
• Excellent stakeholder management and crossfunctional collaboration skills.
• Strong understanding of regulatory compliance in sales environments.

• Experience in utilities, PAYG, energy or regulated consumer markets.
• Experience scaling field sales operations in highgrowth environments.