Regional Marketing Executive
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Marketing Executive based in Ireland.
This is a dynamic, fast-paced marketing role focused on driving student acquisition and brand growth across the EMEA region through highly localized, performance-oriented campaigns. You will be responsible for translating global marketing strategies into culturally relevant initiatives that resonate with diverse audiences across Europe and the Middle East. Working in a fully remote, international environment, you will collaborate closely with performance marketing, sales, and design teams to deliver campaigns that generate qualified leads and increase enrolments. The role combines creativity with analytical thinking, requiring strong storytelling skills alongside a data-driven approach to optimization. You will also play a key role in supporting events, webinars, and regional activations that strengthen brand presence. This position is ideal for a proactive marketer who thrives in a collaborative, mission-driven education environment with global impact.
Accountabilities:
- Plan and execute multi-channel regional marketing campaigns across Europe and the Middle East, ensuring messaging is localized, culturally relevant, and aligned with enrolment growth objectives.
- Create and adapt engaging marketing assets for digital campaigns using design tools such as Canva or similar platforms, ensuring brand consistency and performance impact.
- Collaborate closely with performance marketing and sales teams to monitor campaign results, analyze lead quality, and optimize conversion and enrolment outcomes.
- Support the coordination and execution of virtual and in-person events such as webinars, education fairs, and regional expos to drive engagement and awareness.
- Maintain, update, and localize marketing materials and collateral to ensure accuracy, relevance, and alignment with evolving campaign strategies.
- Contribute to cross-functional planning sessions, transforming insights from data and customer feedback into actionable marketing improvements.
Requirements:
- 2-3 years of experience in marketing, ideally within education, EdTech, or international consumer-facing environments.
- Strong hands-on content creation skills using tools such as Canva, Adobe Suite, or similar design platforms.
- Excellent written communication and storytelling ability with a strong understanding of brand positioning and audience engagement.
- Data-driven mindset with the ability to interpret performance metrics and optimize campaigns based on results.
- Ability to work independently in a fast-paced, remote-first environment while managing multiple priorities effectively.
- Strong collaboration skills with experience working across sales, marketing, and creative teams in international settings.
- Bonus: experience in multi-market campaigns, additional language skills (e.g., Spanish, French, or Russian), or exposure to PR and media relations.
Benefits:
- Competitive salary package aligned with experience and market benchmarks
- Fully remote or hybrid flexibility depending on location
- Opportunity to work in a global, mission-driven education organization impacting students in over 60 countries
- Exposure to international marketing campaigns and cross-regional growth strategies
- Collaborative and supportive global team culture
- Learning and development opportunities within a fast-scaling EdTech environment
- Involvement in impactful projects including global events, campaigns, and student engagement initiatives
