Marketing Operations Analyst
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Operations Analyst based in Ireland.
This role sits at the core of marketing performance and revenue operations, ensuring that every lead, campaign, and conversion is accurately tracked, measured, and optimized across the full funnel.
You will be responsible for building and maintaining the systems that connect marketing activity to revenue outcomes, from attribution models to lifecycle tracking and automation workflows.
Working closely with RevOps, Marketing, and Sales teams, you will help ensure data consistency across platforms like HubSpot, GA4, and CRM systems.
The role combines analytical rigor with hands-on operational execution, especially in areas such as tracking infrastructure, lead management, and campaign analytics.
You will also play a key role in improving how marketing performance is understood, reported, and acted upon across the organization.
This is a high-impact position for someone who enjoys owning both the technical and analytical sides of marketing systems.
It offers strong exposure to revenue operations and strategic decision-making in a fast-moving SaaS environment.
Accountabilities:
- Own marketing analytics and tracking infrastructure, including GA4, GTM, Mixpanel, HubSpot, and paid media pixels to ensure accurate conversion and behavioral tracking.
- Build, maintain, and optimize dashboards for funnel performance, campaign ROI, SEO impact, and paid acquisition efficiency.
- Manage HubSpot operations including workflows, lead routing, segmentation, scoring, and lifecycle automation across the revenue funnel.
- Oversee lead data quality processes such as enrichment, validation, list hygiene, and synchronization across tools like Clay, HubSpot, and Salesforce.
- Support marketing attribution modeling (first-touch, last-touch, linear) and perform manual attribution when needed to ensure revenue accuracy.
- Design and execute A/B testing setups, including event tracking, data layers, and analysis of experimentation results.
- Monitor website and funnel performance, identifying anomalies, traffic issues, and opportunities for optimization.
Requirements:
- 2+ years of experience in marketing operations, marketing analytics, or RevOps roles within a SaaS or digital business environment.
- Strong hands-on expertise with HubSpot, including workflows, automation, lead management, and segmentation.
- Solid experience with GA4, Google Tag Manager, and conversion tracking implementation.
- Strong understanding of the B2B SaaS funnel (MQL, SQL, Opportunity, Revenue) and lifecycle management.
- Experience with A/B testing tools and experimentation methodologies.
- Good understanding of SEO analytics and performance measurement.
- Advanced English proficiency, with strong written and verbal communication skills.
- Ability to work aligned with US time zones (Eastern or Pacific).
Benefits:
- Remote-first work environment with flexibility
- 20 days of paid time off per year plus US public holidays
- Professional development reimbursement for learning and upskilling
- Exposure to a fast-growing SaaS environment with strong product-market fit
- Opportunity to work closely with RevOps, Marketing, and Sales leadership
- Hands-on ownership of critical marketing systems and revenue data infrastructure
