Senior Field Marketing Manager (12-Month Fixed Term Contract)

Position Overview

The Senior Field Marketing Manager (12-month Fixed Term Contract) is responsible for planning and executing integrated field marketing programs that drive pipeline and bookings for the UK & Ireland region (with a focus on Strategic and Enterprise segments).

They act as a target account strategist and key partner to Sales, translating GTM priorities into regional campaigns, ABX motions, and events that generate demand, accelerate active opportunities, and support customer expansion.

This role requires a mix of strategic planning, hands on execution, and data driven optimization, working closely with Sales, SDR/BDR, Demand Generation, Content, and Product/Solutions Marketing.

Key Responsibilities

• Pipeline generation & acceleration
  • Own regional pipeline and opportunity targets for defined segments (e.g., UKI Strategic/Enterprise) in partnership with Sales leadership.
  • Design and execute integrated campaigns (email, events, webinars, direct mail, paid channels via central teams) mapped to the full buyer journey - from awareness to closedwon.
  • Run ABX programs for top TAL accounts, aligning outreach, content, and events to buying committees and intent signals.
  • Build programmes to reengage stalled MQLs and opportunities, improving MQL Opp Bookings conversion.
• Field programs & events
  • Plan and deliver a regional field calendar of:
    • Diligenthosted events (roundtables, workshops, executive breakfasts, user groups).
    • Strategic third party events (trade shows, conferences, associations).
    • Webinars and virtual experiences tied to priority plays and product launches.
  • Own the end to end event lifecycle:
    • Briefing, promotion, registrations, onsite execution, lead capture, and post-event followup.
    • Partner with Sales and SDR/BDR leaders to ensure strong attendance, high quality meetings, and structured followup that converts into opportunities and bookings.
• GTM alignment & stakeholder management
  • Work as a trusted advisor to Sales leaders in-region:
    • Co-build target account lists and territory plans.
    • Align on plays, messaging, and coverage across segments and industries.
  • Collaborate with Product/Solutions Marketing to localise and land global narratives, sales plays, and thought leadership in the region.
  • Partner with Demand Generation and Digital to secure digital air cover (email nurtures, content syndication, paid media, retargeting) for field programs and ABX motions.
• Budget management & ROI
  • Own and manage the regional field marketing budget for assigned segments/territories:
    • Build business cases for major investments.
    • Track spend vs. plan at activity and quarter level.
  • Measure and report on program performance:
    • MQLs, opportunities, pipeline, bookings, and influence.
    • Event and campaign ROI, with clear recommendations on what to scale, optimise, or stop.
• Data, process & martech
  • Use Salesforce and the marketing tech stack (e.g., Marketo/marketing automation, 6sense/intent, Outreach, Gong, ZoomInfo) to:
    • Build and track campaigns.
    • Monitor account engagement and signals.
    • Support SDR/BDR sequencing and followup.
  • Ensure clean campaign setup and lead routing, working with Marketing Operations to maintain reporting accuracy.
  • Contribute to field marketing process improvements (playbooks, templates, reporting standards, post-event debriefs) across the broader team.

Required Experience/Skills

• 5+ years of B2B marketing experience, with at least 3+ years in field, ABM, or regional marketing roles.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.

• Proven track record of:
  • Planning and executing integrated field campaigns and events that drive pipeline and bookings.
  • Partnering directly with Sales leadership to co-own targets and build regional plans.
• Strong understanding of B2B SaaS sales cycles and complex, multistakeholder buying journeys (ideally in governance, risk, compliance, or adjacent enterprise software).

• Experience with:
  • CRM: Salesforce (or equivalent).
  • Marketing automation: Marketo, HubSpot or similar.
  • Familiarity with ABM/intent tools (e.g., 6sense) and sales engagement platforms (e.g., Outreach, Salesloft) is a plus.
• Ability to analyse performance data and convert insights into clear actions and recommendations.

• Excellent project management and organisational skills; comfortable running multiple programs simultaneously across regions, segments, and stakeholders.

• Strong written and verbal communication skills, including the ability to brief, influence, and present to Sales, Marketing, and leadership stakeholders.

• Collaborative, team player who thrives in a fast paced, matrixed environment.
• Willingness to travel within the UK & Ireland and occasionally within EMEA for events, customer meetings, and internal planning sessions.