Digital Experience, Brand & Content Strategist - Fuze Health

The Digital Experience, Brand & Content Strategist is a senior, cross-functional role responsible for leading the strategy, planning, and execution of Fuze Health's digital presence, specifically driving a major corporate website redesign initiative. This position bridges the gap between creative storytelling and technical execution to build a high-performing, user-centric digital experience.

Fixed Term 6 Month Contract

Website Strategy & Digital Experience Leadership

• Lead the strategy, planning, and cross-functional execution of a major corporate website redesign initiative
• Define website goals, audience journeys, information architecture, and content strategy aligned to business and brand objectives
• Partner with UX, design, development, SEO, and marketing stakeholders to create an intuitive, high-performing digital experience
• Establish governance models, content standards, and scalable site management processes
• Ensure digital experiences are optimized for usability, accessibility, conversion, engagement, and performance

Brand & Content Strategy

• Develop and evolve digital brand storytelling frameworks across web and owned channels
• Translate company positioning, product strategy, and campaign messaging into clear, compelling digital experiences
• Create strategic content plans that support awareness, engagement, demand generation, customer education, and thought leadership
• Define content hierarchy, messaging structure, and editorial direction across priority pages and audience segments
• Ensure consistency in voice, messaging, and brand expression across digital touchpoints

Cross-Functional Collaboration

• Partner closely with Brand, Product Marketing, Demand Generation, Creative, and Executive Leadership teams
• Collaborate with subject matter experts and stakeholders to develop audience-focused content and digital experiences
• Manage agency and vendor relationships related to website strategy, UX, SEO, content, and development
• Serve as a strategic advisor on digital experience best practices and emerging trends

Optimization & Performance

• Monitor and analyze website performance, engagement metrics, SEO performance, and conversion trends
• Identify opportunities to improve user experience, content effectiveness, and conversion pathways
• Support testing and optimization initiatives across digital experiences
• Develop reporting frameworks and actionable insights for leadership

Key Responsibilities

Required Experience & Qualifications

Minimum Qualifications:

• 6+ years of experience in digital strategy, content strategy, brand strategy, UX content, or digital marketing
• Proven experience leading or managing large-scale website redesign projects
• Strong understanding of digital user experience principles, information architecture, SEO, and conversion optimization
• Experience developing strategic messaging and content frameworks for B2B and/or complex healthcare organizations
• Strong collaboration and stakeholder management skills across creative, technical, and executive teams
• Exceptional communication, writing, and presentation abilities
• Experience working with CMS platforms, analytics tools, and digital marketing technologies
• Healthcare, health tech, or B2B SaaS experience preferred

Salary Range

65,680.00 - 82,100