Posted 12 June, 2026
Head of Digital and Growth
YOMALI
Limerick, Limerick, Ireland
Full Time
Reference: 237523399
Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses.
Today, the majority of growth comes through conferences, referrals, and relationships. We are now looking to build a scalable, measurable inbound acquisition engine that can generate pipeline consistently across multiple businesses.
This role exists to architect and lead that transformation.
We are not looking for a traditional brand marketer. We are looking for a true growth operator -someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed.
You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio.
What You'll Own
Growth & Lead Generation
Build a repeatable content engine focused on authority, trust, and demand generation through:
You will help position each business within the portfolio as a market authority.
Systems & Marketing Infrastructure
First 60 Days
Must-Haves
This role is ideal for someone who is:
You thrive when:
You think in:
-not vanity metrics.
This role is likely not a fit for someone who:
"I like to hire great people, get out of their way, and back them 100%." - Mike Peters, CEO
What's In It For You
Yomali is a portfolio of ambitious, fast-growing businesses spanning SaaS, FinTech, eCommerce, and service industries.
We are building scalable companies with strong operational foundations, modern growth infrastructure, and long-term acquisition ambitions. Our environment is fast-moving, entrepreneurial, and highly execution-focused - designed for people who want to build meaningful commercial impact.
Today, the majority of growth comes through conferences, referrals, and relationships. We are now looking to build a scalable, measurable inbound acquisition engine that can generate pipeline consistently across multiple businesses.
This role exists to architect and lead that transformation.
We are not looking for a traditional brand marketer. We are looking for a true growth operator -someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed.
You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio.
What You'll Own
Growth & Lead Generation
- Build scalable B2B inbound lead generation systems
- Launch and optimize paid acquisition campaigns across:
- Meta
- YouTube
- Emerging channels
- Create landing pages, conversion funnels, nurture flows, and lead qualification systems
- Drive measurable pipeline and revenue growth across portfolio companies
- Own CAC, ROAS, conversion rates, attribution, and marketing ROI
Build a repeatable content engine focused on authority, trust, and demand generation through:
- Video content
- Case studies
- Thought leadership
- Webinars
- Social media content
You will help position each business within the portfolio as a market authority.
Systems & Marketing Infrastructure
- Build and implement the modern marketing stack from scratch
- Create reporting, analytics, attribution, and tracking systems
- Continuously optimize campaigns and funnels based on performance data
- Establish scalable marketing processes and workflows
- Start as a highly hands-on individual contributor
- Hire and scale a lean, high-performing growth team over time
- Manage agencies, freelancers, AI workflows, and future internal hires
- Build a culture of experimentation, speed, accountability, and measurable outcomes
First 60 Days
- Audit current marketing landscape across portfolio companies
- Define ICPs, positioning, funnels, and GTM priorities
- Launch initial acquisition experiments
- Build strategic roadmap for scalable growth
- Lead generation engines producing qualified inbound pipeline
- Positive ROI established within at least one business unit
- Website and brand transformation underway
- Marketing stack fully operational and measurable
- Predictable inbound pipeline across portfolio companies
- Strong SEO and social growth
- Clear authority positioning in target markets
- High-performing growth team established
- Marketing operating as a measurable revenue engine
Must-Haves
- Proven success building B2B growth and lead generation systems
- Hands-on paid media buying experience
- Deep understanding of:
- Funnels
- Attribution
- Conversion optimization
- Lead qualification
- Performance marketing
- Experience driving measurable revenue impact through marketing
- Strong storytelling and communication skills
- Ability to operate autonomously in fast-moving environments
- Comfortable building from zero with limited structure
- Experience within SaaS, FinTech, eCommerce, or digital-first businesses
- Experience scaling marketing teams from 0 → 1
- Strong LinkedIn or personal brand presence
- Familiarity with AI tools, automations, and modern growth workflows
This role is ideal for someone who is:
- A builder first
- A growth operator second
- A strategist third
You thrive when:
- Building systems from scratch
- Testing quickly and iterating constantly
- Owning revenue outcomes directly
- Operating with high autonomy
- Solving ambiguous growth problems
You think in:
- ROAS
- CAC
- Pipeline
- Revenue
- Conversion rates
-not vanity metrics.
This role is likely not a fit for someone who:
- Prefers highly structured corporate environments
- Operates primarily as a people manager without execution depth
- Focuses more on brand awareness than measurable growth outcomes
- Executive-level autonomy
- Direct access to the CEO and portfolio leadership
- Opportunity to build across multiple growing businesses
- Ability to create a marketing function from a true blank canvas
- High-trust environment with strong leadership support
- Significant investment already committed toward growth
"I like to hire great people, get out of their way, and back them 100%." - Mike Peters, CEO
What's In It For You
- Rare opportunity to architect a portfolio-wide growth engine
- Massive ownership and visibility
- Opportunity to build and scale your own marketing organization
- Direct impact on company growth and revenue
- Exposure across SaaS, FinTech, eCommerce, and services businesses
- Long-term executive growth opportunity
- Introductory Screening Call
- Leadership & Competency Interview
- Strategic Growth Deep Dive
- Final CEO Conversation
Yomali is a portfolio of ambitious, fast-growing businesses spanning SaaS, FinTech, eCommerce, and service industries.
We are building scalable companies with strong operational foundations, modern growth infrastructure, and long-term acquisition ambitions. Our environment is fast-moving, entrepreneurial, and highly execution-focused - designed for people who want to build meaningful commercial impact.
