Director - Brand Communications

Director- Brand Communications

Role summary

This role leads the firm's brand across multiple markets, setting the positioning and shaping a clear, commercially focused narrative that is applied consistently across more than 20 markets.

It defines how the organisation shows up externally and ensures this is applied consistently across campaigns, content and client experiences. The role directs brand investment across regions and ensures execution is practical, consistent and commercially effective across all channels.

The right person has led a brand repositioning at firm or enterprise level, brings strong editorial judgement, and is a strong commercial storyteller, able to turn brand strategy into clear, compelling narratives that work across markets and cultures.

Responsibilities

Brand strategy and narrative

• Define and own firm positioning and the enterprise narrative across all markets
• Set the messaging framework that underpins all campaigns, content and client communications
• Establish and maintain brand architecture, naming conventions and visual identity

Activation and delivery

• Turn brand strategy into clear, usable outputs that markets can apply immediately
• Embed the brand into priority campaigns and client experiences across markets
• Define and actively guide how the brand shows up across channels (web, paid media, social, proposals, events), ensuring consistent, high-quality application across markets
• Own sponsorships and strategic events as integrated campaign channels, accountable for pipeline and commercial impact
• Maintain senior relationships with key external partners and rights holders

Governance and integration

• Set and enforce brand governance standards across all touchpoints
• Build practical frameworks, tools and guidance that enable markets to apply the brand without reliance on central approval
• Lead the brand approach to M&A integration, ensuring clarity and consistency at firm and market level
• Act as the senior escalation point for brand and reputation matters

Communications, reputation and employer brand

• Shape and support the earned media agenda in partnership with Communications
• Define and evolve the employer brand in partnership with P&C, ensuring alignment with firm positioning and growth strategy
• Ensure consistent narrative across PR, thought leadership, recruitment and internal communications
• Align employee value proposition with external brand across all markets

Insight and performance

• Translate brand and perception data into clear actions that improve market impact
• Define success metrics for brand activation, including engagement, pipeline influence and consistency of execution

Leadership and influence

• Lead and develop a multinational brand team across the US, Europe and India
• Set clear direction and standards, ensuring consistent, high-quality delivery across regions
• Represent the firm in global brand forums and contribute to group-wide strategy
• Guide markets to balance global consistency with local relevance

Skills and Experience

• Bachelor's or Master's degree in Marketing, Communications, or a related field
• 12+ years in senior brand leadership roles, operating at enterprise scale
• Proven experience leading brand repositioning from strategy through to market activation
• Strong grounding in brand architecture in practice, including portfolio structure and naming
• Excellent commercial storytelling skills, with the ability to translate complex ideas into clear, compelling narratives that resonate with clients and drive action
• Deep experience in PR and earned media, with a clear understanding of its role in brand strategy
• Sound judgement in reputation management, including handling complex and sensitive issues
• Experience working across multiple markets, balancing consistency with local relevance
• Experience guiding brand through change, including M&A integration
• Commercial approach to sponsorships and events, with clear accountability for return
• Uses data and insight to inform decisions and translate findings into practical action
• Comfortable operating in a complex, matrixed environment and influencing without direct control
• Experience working across time zones and cultures, with strong stakeholder management
• Willing to travel as required

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