National Account Manager - Ireland

Seniority Level: Associate

#Ownership

Purpose:

Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck's, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That's Who We Are: Come and OWN IT.

The Role:

We are looking for an ambitious, commercially driven National Account Manager to lead key accounts in Ireland. This role is accountable for driving sustainable growth of AB InBev's premium and super-premium portfolio through our distribution partners and key customers.

The successful candidate will partner closely with the Country Manager, Commercial leadership team, and cross-functional stakeholders to define and deliver channel strategies, unlock growth opportunities, and ensure best-in-class execution.

This is a high-impact role requiring strong commercial acumen, stakeholder influence, and a relentless focus on results.

Role Location:

• Dublin-based
• Valid driver's license and ability to travel across Ireland as required

Duties & Responsibilities:

Strategy & Planning

• Develop and deliver integrated channel strategies aligned to overall Ireland business objectives
• Translate strategy into clear annual/joint business plans (JBPs) with distribution partners and key accounts
• Identify growth levers across distribution, rate of sale, premiumisation, and activation
• Continuously assess market trends, competitor activity, and channel dynamics to adapt plans

Customer & Partner Management

• Own senior relationships with distribution partners and/or key national customers across channels
• Lead joint planning routines, performance reviews, and growth initiatives
• Challenge the status quo and proactively identify opportunities to unlock value
• Negotiate effectively to deliver win-win commercial outcomes
• Where applicable, lead and develop direct/indirect reports supporting account execution

Commercial Ownership

• Full accountability for sales, Net Revenue, and profitability across assigned accounts
• Manage and optimise trade investment to maximise ROI
• Support partners in achieving full ledger and category growth targets
• Lead core commercial routines:
  
  • Budgeting & forecasting
  • Margin and investment tracking
  • Commercial modelling
  • Volume and revenue delivery

Execution & Activation

• Ensure best-in-class execution
• Collaborate with Trade Marketing and Brand teams to deliver impactful activation plans
• Leverage experiential and in-outlet activity to build brand equity and consumer connection
• Drive availability, visibility, and advocacy across priority SKUs

Stakeholder Management

• Lead a virtual cross-functional team across Category, Supply, Finance, Trade Marketing, and Brand
• Build strong internal and external networks to accelerate delivery
• Act as a culture carrier and ambassador for AB InBev
• Influence senior stakeholders both internally and within partner organisations

Who We're Looking For:

• Proven National/Key Account Management experience with strong commercial delivery
• Experience across On Trade, Off Trade, or both channels (FMCG/drinks preferred)
• Strong negotiation, influencing, and stakeholder management skills
• Data-driven with ability to translate insights into action
• Experience managing budgets, P&L, and trade investment
• High levels of ownership, resilience, and entrepreneurial mindset
• Passion for the beer industry and consumer trends

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• Global Bonus
• Private Medical Care
• 26 weeks paid leave for primary caregiver

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company's long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

#LI-BudweiserUK&I