Posted 09 June, 2026
Manager, Digital Optimization - Campaign Tagging Lead
Novartis
Dublin, Dublin, Ireland
Full Time
Reference: 1227970601
Job Description Summary
We are seeking a Team Lead for our Campaign Tagging team with expertise in campaign tagging, UTM link metrics, and tagging strategy implementation. This senior role requires strong leadership, team management, and cross-functional collaboration. The ideal candidate should be proficient in tagging tools like Claravine and have a solid understanding of marketing channels, while also acting as a Deputy Product Owner to align tagging strategies with digital initiatives.
Job Description
Key Responsibilities:
• Develop and implement advanced tagging strategies to measure and optimize campaign performance across all marketing channels.
• Lead, mentor, and develop a team of campaign tagging analysts, fostering a culture of continuous improvement and professional growth.
• Define and prioritize product features as a Deputy Product Owner for the campaign measurement product, ensuring alignment with business goals.
• Work closely with the development team to ensure the successful delivery of product features and enhancements.
• Suggest and implement best practices for campaign tagging, ensuring consistent and effective tracking methods.
• Train team members, brand teams, agencies, and external vendors on Claravine and tagging best practices, facilitating the effective use of these tools.
• Generate and manage UTM tracking codes across marketing channels to capture detailed visitor metrics using platforms like Google Analytics while ensuring compliance with best practices.
• Oversee quality assurance checks for email proof copies related to SFMC/HQE, RTE email campaigns, and troubleshoot issues to minimize campaign disruptions.
• Work closely with agencies and vendors to align on campaign tagging requirements and ensure seamless execution of tagging initiatives.
• Utilize marketing automation tools to set up and deploy different marketing channels & email campaigns such as SFMC/HQE, RTE, and third-party emails.
• Collaborate with cross-functional teams to integrate and streamline campaign setups, enhancing overall effectiveness.
• Manage multiple projects, ensuring timelines, resources, and deliverables are met with high-quality standards.
• Continuously monitor and improve the campaign measurement product to maximize business value and user adoption.
Essential Requirements:
Experience:
• 8+ years of experience in Campaign or media program management.
• Proven experience in campaign tagging and UTM link metrics, with proficiency in tools like Claravine.
Skills:
• Proven track record of implementing tagging strategies across various marketing channels.
• Strong understanding of marketing campaign setup processes and best practices.
• Excellent communication skills with the ability to present ideas and train cross functional teams and stakeholders.
Personal Attributes:
• Strong leadership & team management skills.
• Detail-oriented with a passion for accuracy and integrity.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strategic thinker with a focus on delivering results.
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Benefits and rewards:
Read our handbook to learn about all the ways we'll help you thrive personally and professionally:
https://www.novartis.com/careers/benefits-rewards
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model
We are seeking a Team Lead for our Campaign Tagging team with expertise in campaign tagging, UTM link metrics, and tagging strategy implementation. This senior role requires strong leadership, team management, and cross-functional collaboration. The ideal candidate should be proficient in tagging tools like Claravine and have a solid understanding of marketing channels, while also acting as a Deputy Product Owner to align tagging strategies with digital initiatives.
Job Description
Key Responsibilities:
• Develop and implement advanced tagging strategies to measure and optimize campaign performance across all marketing channels.
• Lead, mentor, and develop a team of campaign tagging analysts, fostering a culture of continuous improvement and professional growth.
• Define and prioritize product features as a Deputy Product Owner for the campaign measurement product, ensuring alignment with business goals.
• Work closely with the development team to ensure the successful delivery of product features and enhancements.
• Suggest and implement best practices for campaign tagging, ensuring consistent and effective tracking methods.
• Train team members, brand teams, agencies, and external vendors on Claravine and tagging best practices, facilitating the effective use of these tools.
• Generate and manage UTM tracking codes across marketing channels to capture detailed visitor metrics using platforms like Google Analytics while ensuring compliance with best practices.
• Oversee quality assurance checks for email proof copies related to SFMC/HQE, RTE email campaigns, and troubleshoot issues to minimize campaign disruptions.
• Work closely with agencies and vendors to align on campaign tagging requirements and ensure seamless execution of tagging initiatives.
• Utilize marketing automation tools to set up and deploy different marketing channels & email campaigns such as SFMC/HQE, RTE, and third-party emails.
• Collaborate with cross-functional teams to integrate and streamline campaign setups, enhancing overall effectiveness.
• Manage multiple projects, ensuring timelines, resources, and deliverables are met with high-quality standards.
• Continuously monitor and improve the campaign measurement product to maximize business value and user adoption.
Essential Requirements:
Experience:
• 8+ years of experience in Campaign or media program management.
• Proven experience in campaign tagging and UTM link metrics, with proficiency in tools like Claravine.
Skills:
• Proven track record of implementing tagging strategies across various marketing channels.
• Strong understanding of marketing campaign setup processes and best practices.
• Excellent communication skills with the ability to present ideas and train cross functional teams and stakeholders.
Personal Attributes:
• Strong leadership & team management skills.
• Detail-oriented with a passion for accuracy and integrity.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strategic thinker with a focus on delivering results.
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Benefits and rewards:
Read our handbook to learn about all the ways we'll help you thrive personally and professionally:
https://www.novartis.com/careers/benefits-rewards
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model
