Head of Commercial Marketing

We exist to be the go-to companion, empowering everyone to transform their free time into experiences. At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves.

With nearly 15,000 different products across leisure themes - Stays, Wellness, Adventure, Gastronomy - we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories.

Present in 11 countries, Smartbox Group employs over 700 people across Europe and works with more than 40,000 trusted partners, including hotels, restaurants, wellness centres, and outdoor activity providers.

Living more than owning, sharing more than having - this is more than ever a fundamental trend in our society, and it's exactly what Smartbox offers.

We are looking for a Head of Commercial Marketing to ensure that campaigns, go-to-market strategies, and media investments are commercially sound, performance-driven, and drive measurable business impact. This role is the executional engine of marketing, responsible for translating strategy and brand into annual planning, campaigns, go-to-market strategies and top-of-the-funnel media plans that bring tangible results. You will not own revenue directly-but you will own how marketing contributes to it: ensuring that all marketing activities are grounded in strong commercial thinking, clear objectives, and measurable outcomes. You will work closely with Strategy, Local Marketing, Media Agencies, and Business Units to connect what we launch and communicate with the brand image we want to build.

Key Responsibilities

Campaigns & commercial planning

• Own commercial campaign planning aligned with business priorities and objectives
• Ensure all campaigns are built with clear performance logic, targets, and expected impact
• Partner with Creative agencies local teams to translate strategy into commercially sound executions
• Challenge briefs and plans to ensure they are outcome-driven and scalable

Go-to-market strategy & execution

• Own go-to-market strategies and launch plans for innovations launched centrally
• Support local marketing teams in local products GTM
• Drive alignment between launch ambitions and commercial expectations
• Master execution with successful end to end delivery of campaigns
• Track the impact and learnings to constantly improve and iterate on annual plans

Media strategy & top-of-funnel effectiveness

• Own top-of-funnel media strategy and investment approach in collaboration with ecommerce media team and media agency
• Ensure media plans are aligned with business goals and customer acquisition logic
• Balance brand building with impact on performance outcomes
• Continuously optimize media effectiveness through testing and learning

Team management & leadership

• Take the lead on HQ Marketing communication with country GMs and BU heads to ensure teams across the business are well aligned and informed about the plans and results
• Manage the team of 2 - Brand Manager and Go-to-market Manager
• Lead and develop the functions, setting clear direction and high standards to best in class practices,
• Coach and support the team to strengthen commercial thinking and execution quality
• Foster ownership, accountability, and continuous improvement

Budget ownership & optimization

• Own the top of the funnel marketing budget allocation across campaigns, channels, and markets in collaboration with ecommerce media team and media agency
• Ensure efficient and strategic use of budget in line with business priorities
• Drive discipline in spend, prioritization, and trade-offs
• Optimize the plans based on performance and learnings

Performance visibility & impact tracking

• Ensure clear tracking of campaign and marketing performance
• Define and monitor key metrics across campaigns, channels, and markets
• Translate performance into clear insights and recommendations for improvement

• Ensure learnings are captured, communicated and applied across future initiatives

Business & channel collaboration

• Act as the key marketing counterpart to Retail, Ecommerce, and Beneficiary BUs
• Align marketing plans with commercial priorities and opportunities
• Collaborate with media and channel teams on prioritization and performance
• Ensure strong connection between marketing activities and business outcomes

About You

We're looking for someone who embodies our principles:

• The Owner - You take accountability for how marketing performs in the business
• The Ambitious Maverick - You always push for better outcomes and industry excellence
• The Radical Optimist - You have a clear idea how our product can help people unbox their lives and how to bring it to them
• The Connector - You align teams around clear, commercially grounded and exciting vision

Skills & Experience

• 8-12+ years of experience in commercial marketing, performance marketing, or growth roles
• Strong experience in creating annual marketing plans, product launches, top of the funnel media strategies (offline and online) with impact on brand positioning and business results in a long-term
• Proven experience in launching new products to the market
• Ability to manage and optimize significant marketing budgets
• Strong understanding of top of the funnel marketing performance, attribution, and optimization levers
• Experience working across multiple channels (offline, retail, paid and own media)
• Strong analytical mindset with ability to translate data into action

• Experience working cross-functionally with business units and central teams

Mindset

• Commercially sharp and impact-driven
• Creative thinking in how each campaign impacts the brand in a long-term
• Strong ownership of plans, execution, and outcomes
• Data-informed but pragmatic
• Comfortable challenging teams and decisions to improve results

What We Offer:

• Transparency: Clear salary bands and career progression frameworks
• Hybrid Working: 2-3 remote days per week + up to 20 days working abroad annually
• Growth Mindset: Dedicated Growth Days, Growth Leave, and learning budget
• Flexible Benefits: Customisable options across health, wellbeing, and learning
• Diversity & Inclusion: Parental leave, D&I Day, and gender equity initiatives
• Unbox Your World: Smartbox experiences + paid sabbatical after 5 years
• Core Benefits: Health insurance, pension, and additional leave