Posted 30 May, 2026
CRM & Performance Marketing Specialist
PLI Card Marketing Solutions
Dublin, Dublin D02 R274, Ireland
Full Time
Reference: 1373523506
About the role
The CRM & Performance Marketing Specialist will play a key role in how The National Lottery drives player engagement and retention using data-driven insights.
The role holder will act as an end user of our newly adopted marketing platform, Braze, and coordinate content across web and app products.
The successful candidate will sit within the wider Commercial team and work closely with teams across the organisation.
What you will do
What we are looking for
Experience & Qualifications
Skills & Competencies
Tools Used
Why you will love working here
Visit our careers page to learn more about our benefits and working at The National Lottery
Interested in roles like this but not ready to apply? Join our Talent Pool to be considered for upcoming opportunities
The CRM & Performance Marketing Specialist will play a key role in how The National Lottery drives player engagement and retention using data-driven insights.
The role holder will act as an end user of our newly adopted marketing platform, Braze, and coordinate content across web and app products.
The successful candidate will sit within the wider Commercial team and work closely with teams across the organisation.
What you will do
- Design, build, and optimise complex multi-channel campaigns and customer journeys to identify success patterns and innovation opportunities across both CRM and performance marketing.
- Develop a digital test-and-learn strategy to ensure we continually optimise campaign journeys and provide insights for improvement.
- Actively contribute to evolving the Braze technical roadmap in collaboration with BI and Digital teams.
- Configure data layers, tagging, and analytics tracking across web and mobile platforms.
- Support A/B testing, QA processes, and performance troubleshooting.
- Act as a key user of our CMS (Strapi) and play a leading role in content management across National Lottery web and app products.
- Ensure all content updates and campaign execution work are strictly compliant with our legal obligations.
What we are looking for
Experience & Qualifications
- 3+ years' experience in CRM, martech, or digital marketing roles.
- Deep, hands-on expertise with CRM systems, with Braze strongly preferred, including campaign execution and optimisation.
- 2+ years' experience with a CMS solution is desirable.
- Experience working with and troubleshooting mobile app ecosystems, including event tagging frameworks such as Firebase or GA4, to support campaign personalisation and measurement is an advantage.
- Experience working in a regulated industry is desirable.
Skills & Competencies
- Strong analytical and problem-solving mindset, with the ability to troubleshoot challenges, including technical issues.
- Organised, detail-oriented, and focused on process excellence and quality delivery.
- Effective communicator with stakeholder management experience.
- Collaborative and comfortable working in cross-functional teams.
Tools Used
- Braze
- Strapi
- Facebook Ads Manager
- Google Analytics
Why you will love working here
- Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments
- Physical Wellbeing : Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives
- Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.
- Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute
Visit our careers page to learn more about our benefits and working at The National Lottery
Interested in roles like this but not ready to apply? Join our Talent Pool to be considered for upcoming opportunities
